DISQUS

sarahintampa: Why Facebook is Failing Me

  • jvjannotti · 10 months ago
    First of all, thanks very much for following me on friendfeed. Thanks for this article too... well done.

    My solution (since you asked what I would do!) is not to use fb professionally at all. I'm not sure that the use case you represent was ever considered by the fb gnomes, though you and others like you had to happen to facebook eventually.

    For the miniscule amount of professional stuff I do online, I use linkedin and email with a vcard attached, plus a google site I created as sort of an online business card. Even if I were to dramatically increase my use of the web as a professional nexus (something which I could do but have chosen not to do for now), I probably wouldn't even consider facebook as a possible solution. This is mostly because I don't really like facebook all that much, though it's definitely proved useful in reconnecting with some important real life friends that I'd lost touch with over the years and multiple moves.
  • sarahintampa · 10 months ago
    I think it's odd that the solution is to not use Facebook professionally - esp considering their history. After first being for students only, they later opened up to specific (large) corporations only, and then finally opened up to the public. Clearly they must have had business networking on their minds at one time?
  • jvjannotti · 10 months ago
    I didn't mean to imply that you should give up using Fb professionally, only that it's not something I'm considering at present (and neither do I have plans on doing so). And it's the way they've executed makes me think that they never really considered the professional use side of things. Or course, I could be completely wrong too.
  • Millard Baker · 10 months ago
    Facebook has failed me on this issue as well. Professionally, I regularly write about a controversial topic (i.e. anabolic steroids) and advocate a minority position (i.e. steroid law reform/legalization of non-medical use of steroids). The overwhelming majority of my Facebook activity involves professional stuff, so my real-life friends who want to follow may get more than they bargained for!
  • sarahintampa · 10 months ago
    I can see how that could be an issue! I have to admit, I'm learning far too much about some former professional contacts that I would rather have not known.
  • rayala2 · 10 months ago
    Hi Sarah, I just got this in a RT so I felt compelled to give my input. You probably will not like my suggestion since you have not seemed to like any of your choices so far, but here it is. I ran into a similar issue being professionally a marketing manager focused on server virtualization. With my Twitter stream going into my FB account, I got a lot of snippy comments from my friends about the technobabble. I couldn't see myself updating both Twitter and FB separately so I created 2 accounts: 1 professional/corporate and 1 personal (incl personal blog). I use Hootsuite to maintain both accounts which makes it very easy to toggle back and forth between the two.

    It is clear that it will be a while before Facebook or FriendFeed address all of these issues, but short of hiring my own developer in India to create a fix, I will have to keep finding workarounds like this one.

    Hope you found this helpful.
  • sarahintampa · 10 months ago
    Well, I suppose that *is* an option. I remember getting to that point
    with myspace at one time too - right before I left them for facebook!
  • ron k jeffries · 10 months ago
    Sarah,

    Thanks for expressing EXACTLY the same problem I run into when using FaceBook.
    I've seriously thogt about the (poor!) option of unfriending anyone who is not
    a relative or a personal real world friened. But that sucks too much, as I'll miss some
    cool stuff I see form my sorta-kinda virtual friends (and even some strangers)

    I hope they listen to you.

    Be well.
    ron k jeffries
  • RoseOfTexan · 10 months ago
    What a timely topic! This is something that has been on my mind lately and I’ve been trying to figure out how to deal with the issues you mentioned. I recently began to friend people on Facebook who have simply asked (those who would fit into your 3rd category) and only started doing so after I spent at least an hour revamping my security settings. Not only do you have to pay attention to your personal lists, but each application that you use has it’s own triage of settings as well.

    I think the only partial solution to this right now is to create a professional "Page." What's the difference between a Page and a Group? I'm not sure. I doubt most people know either. Unfortunately news and updates from any Groups or Pages you follow require you to go to that Group or Page to view updates. That seems like a major fail as well (even Yahoo Groups can do better than that). It’s basically a half-baked attempt at more focused updates, but I don’t think it solves the major problem of providing Personal vs. Professional aspects of a person (which IS important).

    Thank you for covering this!
  • sarahintampa · 10 months ago
    Great point - the fan pages leave much to be desired, so they're
    really useless for this purpose, too.
  • Eyebee · 10 months ago
    I guess that as Facebook wasn't initially meant to be a professional network, but one for friends (albeit students to start with), to meet up and network, that is why the problem exists. I don't use it professionally at all, as I only have 160 friends on it, and I can get more spread using Twitter, Friendfeed, and my own we sites.
  • sarahintampa · 10 months ago
    Actually, after students, the next group of folks facebook opened up
    to was members of select corporations...so they did indeed intend
    people to use it professionally -at least at that time.
  • sarahintampa · 10 months ago
    Here's some more info on that piece of FB history: http://www.insidefacebook.com/2006/04/26/facebo...
  • Mona N. · 10 months ago
    Sarah - this is EXACTLY how I feel and it's to the point where I don't know what do. Even when I disconnected Twitter and only promote some tech news, it is still update overload... I can't even imagine how many times you update, since you Tweet out several articles a day for RWW. -sigh- I wonder what FB's solution will be...
  • sarahintampa · 10 months ago
    I'm thinking of disconnecting Twitter, too. But if I did so, then I may as well remove those "random" friends, since the only reason they connected was (most likely) to follow my tech-related status updates.
  • .LAG · 10 months ago
    Sarah:
    you've made some great points. thanks for sharing. my approach is one that you've rejected, but it works extremely well for me—for the time being: while I'm all over umpteen-dozen social networks, the only one where I'll only friend people I actually know personally or have met in the flesh is Facebook. i really do believe that you have to separate church and state, and this approach has helped me keep my connections "clean" and clearly delineated. when i'm on FB, it's all about who's had a baby, how's the college football team doing, did you hear about so-and-so, organizing a class reunion activity... you know truly social things that actually step out of cyberspace and into reality. all of the other social nets, for me, are more abstract, educational, informational, or purely professional. and that works for me. but, as you've noted in your great post here, everyone's mileage may differ.

    .LAG
  • sarahintampa · 10 months ago
    That's definitely an approach that works, but one that goes against using Facebook professionally - and one of their original incarnations was as a professional network: http://www.insidefacebook.com/2006/04/26/facebo....
  • .LAG · 10 months ago
    yeah, i hear you. i'm cautious of using Facebook for professional/corporate interactions. LinkedIn is purpose-built for that, and again, it's so much cleaner to separate services -- for me at least -- based on subject matter. I have old fraternity brothers posting, well, embarrasing photos from way back in my school days on FB. Now, I know,some of those may leak out, but it's so much easier to just make the decision at the start: FB is for "X", LinkedIn is for "Y", Twitter is for "Z"...and stick to that. Mixing them all together is when it gets confusing. BTW, this doesn't mean that i don't have contacts who are on some or all social networks that I'm involved in. It just means that the way I participate is separated based on the network... i.e. only send resumes and make recommendations on LinkedIn, only post goofy party pix on FB, etc. Again, that's just me, one voice out of millions.
    .LAG
  • sreiser · 10 months ago
    it's funny, as I read this it occurs to me how much I work at segregating my social networks. Facebook is for personal contacts LinkedIN is for business contacts, Twitter and FriendFeed is for tech talk and general BS with online acquaintances. There is some cross over but I specifically don't want my business contacts who I don't have non-business relationships with knowing I have a personal life.
  • sarahintampa · 10 months ago
    If LinkedIn was as popular as Facebook, I could see using this approach. But just isn't and that means I have less potential to reach people there.
  • sreiser · 10 months ago
    I have to admit that I do some evangelism when I go through this. A tale I tend to tell goes something like this:

    "I have a 16 year old niece and I have to have her as a Facebook contact because I don't want to alienate my family. My niece loves to add my contacts because, like most 16 year-olds, she doesn't understand boundaries. My business contacts feel obligated to accept the connection because they worry that I may be offended. This puts me in the potential situation where I'm responsible for her behavior. The last thing I want is for my niece to send the CEO of a client a purple unicorn. So, I use a business network for business and a social network for my social life"

    As most of my business contacts have teenage relatives they understand where I'm coming from and often times they will rethink their personal social networking strategy.
  • Eric Berlin · 10 months ago
    Sarah, great piece, and hilarious/telling that we both wrote about this general topic at about the same time, though from our own personal perspectives.

    My main takeaway beyond enjoying your piece and generally agreeing with you is to respond to Bruce Lewis' comment: "FriendFeed hasn't fully addressed this issue either, though rooms help."

    I actually think that FriendFeed's feature to essentially tag friends by Pesonal/Professional, etc. handles the ability to slice friends vs. professional life rather well. And the main differentiator there is that when you choose to respond on one "side" or another, you have the relative freedom of talking to a more segmented audience, as opposed to FB of course.
  • sarahintampa · 10 months ago
    I enjoyed yours too! I thought it was funny how we were both thinking about this - it's so crazy when that happens.

    I agree with you re: FriendFeed - I find that it's very easy to categorize people into lists. But mostly, it serves a different purpose than Facebook so it's a network where I'm happy to follow everyone and let them follow me.
  • jacopogio · 10 months ago
    Good post: I agree 100%

    But I have found a solution ? 2 Facebook identities !
    Little annoying (cause you have to login logout) but I check both with 2 separate widgets on my Netvibes page. I also keep 2 different emails to avoid confusion.

    Jac , here the professional identity ;-)
  • sarahintampa · 10 months ago
    Having to create 2 accounts is a big ol' Fail in my book. :)
  • Luis Antezana (luckylou) · 10 months ago
    I feel your pain on the Facebook issue, as I get a lot of requests from colleagues, friends, strangers, even family members whom I might accept if I didn't have to also read their updates. I use Facebook's Live Feed, not the News Feed, because it allows me to see all updates from my friends. I had found News Feed too often left out updates I wanted to see, despite setting appropriate prefs. Live Feed is a two-edge sword, since you also see everything from people you don't care as much about, especially because there are no "see less of this person" controls.

    As a result, I have been asking Facebook for nearly the same thing as your request for one-way friendships: let us be able to set reverse security settings for groups/friends. This would let me control what I could see of their updates in the same way I can control what they see of mine.

    I agree with both .LAG and sreiser in separating professional and personal usage between Twitter/LinkedIn/etc and Facebook, although that might change if I could target specific news feed updates for particular groups, including have defaults set so that status updates from Twitter would only show to professional contacts.

    twitter.com/luckylou
  • sarahintampa · 10 months ago
    Maybe we should start a fan page for "We want one-way friendships!" :)
  • LaurelPapworth · 10 months ago
    Twitspam is a problem with the Twitter app, not Facebook. The Twitter app hijacks the status update and that's not Facebooks fault. It just sees it as a status update. Take issue with the Twitter app developer, for not giving you control. Also consider that you are bringing behaviour appropriate to one community (Twitter, synch, broadcast) to a different one (Facebook, asynch, gated). That will muck with Purpose, Values, Rituals in the new community.

    I mean, you can create a Friends List ("Exceptions") and add those friends to the Exception list. Then tell the Twitter app to not send to the Exception list. But you want to have granular level control of status I think? Outside of the Twitter Facebook app? Perhaps the key is to remember that Facebook is really an operating system - social network operating system - and that you can add a FB app to handle what you want. I think Secret Status does it. if you don't like those, well, go ahead and develop your own. :)
  • sarahintampa · 10 months ago
    If I could develop things, I would, believe me!

    Wait are you saying I can specify in the FB/Twitter app which Twitter updates sync to which Facebook friends? I'll have to go look at it again, if so.

    But I also want it to not sync any replies (Twitter updates beginning with "@") - that should be in the settings too.
  • sarahintampa · 10 months ago
    Also, Laurel, the problem I'm lamenting about here goes far beyond the Twitter app - that is merely a piece of the pie...and perhaps not even the biggest one.

    The problem is that those who use FB professionally have to engage in 2-way friendships with people they don't really want to follow all that closely but who want to follow them for whatever reason. Eliminating that "random people" noise from your News Feed is a painstaking, manual process that doesn't even let you filter things out using FB's own lists feature - you have to enter in names one-by-one.

    In any regard, solving the Twitter sync issue would be putting a band-aid on a big, gaping wound. IMHO, of course.
  • courane01 · 10 months ago
    This has helped me clarify the same thoughts. On one hand, I want to do business with my friends, but on the other hand - when is enough enough? When I am in person with others, even casually, sometimes business opportunity arises. Many, though, don't even think about "show less of" and just delete. It is a dilemma.
  • Cheryl · 10 months ago
    Saw your post tweeted. Excellent point. I have no association with (and haven't even started populating my account) but I noted that http://chi.mp is addressing this issue. One can have aspects. Very interesting and I hope to follow up with it. (Social media takes so much time!)
  • Melanie Baker · 10 months ago
    One idea that's seized hold of my brain since I started working for a company focused on social engagement info management and measurement is that of "relationship management". It's gotten to the point where it's become obvious that it's not just something we could do as a roadmap project; it's an entirely other company.

    I don't know of any site/service/app that does this well yet, and most don't do it at all. But we need it, and as social media becomes ever more mainstream, and living online in general becomes ever more ubiquitous, we're REALLY going to need it. Certainly to manage the intricacies of the interconnectedness between personal and professional lives, but even for things like keeping those who aren't professionally techie safe. Already so many people reveal far more than they know or should, and don't even realize it.

    Of course, we're humans, and humans are messy and random and emotional, so a part of most of us will be uncomfortable for some time with the idea of letting algorithms take over aspects of managing our relationships. But it will happen. Look at the divide between what teenagers are willing to post online and what people a couple decades older are willing to post. (And we've long since lost the battle of manually and cerebrally evolving fast enough to keep up with the demands of the technology we've built.)

    I think once relationship management tools a) are created and done well, and b) once they come baked into social sites (so you set them up at the same time as you create your profile, for example), they will integrate into our lives, and these days of "manually add names to customized lists" will seem vastly more primitive than they already do. :)
  • Phil Ashman · 10 months ago
    I've been
    commenting


    about the same thing recently. It is definitely an issue that I believe Facebook has an uphill battle to overcome. I've long had a separate FB account for Business & Friends. Being an instructor I just found it the only way to separate my personal from my professional activities. However even doing this I've yet to see much if any in the way of business activity on FB. I've continued this over into most of my social network circles. However as some of the excellent comments above have mentioned, most people haven't taken the time to be so diligent with their media distribution.

    How I handle my social media input seems to be like a torrential rapid lately; spiraling toward finding the most efficient way of handling things. However I think we'll see more applications look to ways of data mining aggregators; similar to Feedly. This has been my latest darling. I've always wanted to love Friendfeed, but it is just too fragmented for my liking. Feedly allows me to hone in on good discussion within Digg and FriendFeed without having to follow too many people in those applications directly. I think the comments to this post are indicative of the fragmented commenting that exists within Friendfeed. There are probably many other people that have reshared this blog in FF and have comments other than those listed in your FF comment section (about 10 according to my Feedly minibar..;)..). However judging by the number of comments posted directly on this blog as opposed to Friendfeed, it seems most people still like to come directly to the source; my preference still.

    Let's hope the big networks get this dialed in pronto!
  • Phil Glockner · 9 months ago
    Have you used Plaxo? It has a lot of control over what part of your lifestream you expose to what people. Sadly, that's about the only thing I like about Plaxo. I really wish Facebook had more of that sort of thing built-in as well.
  • sarahintampa · 9 months ago
    That would be about all I like about Plaxo, too. Ha! :)
  • techchris · 9 months ago
    I think the thing is that Facebook never intended for people to use it professionally and they have setup a provision for that called Pages. It's not perfect but it does help to reduce some of the clutter and digita noise. They also are supposedly introducing a groups feature to let you group people based on criteria you choose. This one feature would help me tremendously because I could take out many of my 'online only' friends updates out of my feed and just have ones from my 'real life' friends.
    I think the professional users of Facebook make up a small enough number that Facebook is not too worried about offending them. I think that their business model relies on making that larger group of regular people happy and I can't say that I blame them. I'm a real estate agent and I've been tempted to put my listings on Facebook but have resisted the urge. I usually just Tweet a link to a new listing and that updates my status and that is about it for my property marketing on Facebook. I think it is better to connect with people and develop relationships with them and through notes, news feed post, and video let them get to know you. You can show off your real estate knowledge and your personality and when they need an agent they will find you.
  • m8ryx · 9 months ago
    I've never seen any indication that facebook wants to be a network for professionals. You do have the ability to increase or decrease a person's weighting, but I'm pretty sure that facebook is intended to connect people who know each other in a social manner. I don't have my facebook status updated my twitter because they are two completely different things. I am perfectly happy keeping my facebook personal and (mostly) out of my professional life.
  • Lorand R. Minyo · 9 months ago
    And this is what I've conducted the LinkedBook experiment a while ago: mixing my business network with personal one. Needless to say it failed quite badly.

    The results? WE're not quite ready yet to have the same set of values online as we do offline
    http://www.lorandminyo.com/the-linkedbook-exper...
  • Shey · 9 months ago
    I have the same issues. I've created lists with different privacy settings but my biggest beef is that I can't control who sees what content I create, especially imported feeds.
  • Phil Ashman · 9 months ago
    It'll be interesting playing around with the new facebook updates to see if this is going to help.
  • Robert Payne · 9 months ago
    Great post. Needless to say, I totally agree.
  • Dennis D. McDonald · 9 months ago
    The simpler that social networking systems make the categorization of personal relationships, the harder it will be to map these categories to the real world. Add to that the problem that relationships may be viewed differently based on the context and may change quickly over time, you have a problem that can't be solved with today's simple web based systems. In the short term, the only solution I see is setting up completely separate accounts and dealing manually with the overlap.

    The moral of the story is: Online relationships aren't the same as real world relationship. Failing to recognize that fact will lead to trouble.

    Dennis McDonald
    Alexandria VA
    http://www.ddmcd.com
  • Chris Bonney · 9 months ago
    Sarah-
    I feel your pain and have recently "moved" all my biz contacts from FB to LinkedIn. Many I was connected to on both platforms. It was quite painless to un-friend people actually, though it was time consuming. Here is the message I sent my biz contacts on FB:

    Hi. I'm being bold and daring in the new frontier of Web 2.0 and making a
    hard line between Facebook and LinkedIn. I'm doing FB personal and LI biz.
    It's a grand experiment!

    So please don't take the unfriend on FB personally. Let me know what you
    think about this idea.

    The responses to this were only positive and with completely understanding. Most were envious in fact they hadn't done similar sooner.

    It's not too late.