DISQUS

David Griner · 1 year ago

This campaign also gets at one of my biggest beefs with Vista, which is that you need a pretty in-depth tour to even start feeling comfortable with the OS. And while I'm glad to see they're getting more proactive about showing people how to make the most of it, that'll never be a replacement for intuitive design.

REM · 1 year ago

Vista hogs my laptop resources, and makes my wireless connection flacky, all of which are good reasons to dump it. Oh yea did I say sloooow, that alone is a compelling reason to regress to XP. It has actually made me choose my Eee PC over my Vista laptop.

Bob Caswell · 1 year ago

Sarah, I like your take much more than the "tech blogosphere" take of "Microsoft's flawed marketing which really is just tricking people." I think the Mojave experiment will work for regular ol' consumers but not so much for techies. Here are my thoughts in more detail:

http://bobcaswell.com/2008/07/29/mojave-works-f...

Avatar X · 1 year ago

as i said in my comment to Marshall in his shockingly wrong post in RWW where he compares the Mojave Experiment to the Milgram Experiment:

"As someone also familiar with the world of advertising. this experiment is more alike to the Pepsi Challenge as a way to measure preconceived notions and then break those notions apart."

This is a powerful advertising trick very well known in the terms of foods and beverages but i had never seen it done with software before. that alone makes it interesting clever and interesting.

The other interesting bit is that this had the lowest budget for a MS backed campaign. it was done with 100k from what i know (the promotion for the experiment will cost a lot more i bet) and it was generated internally when part of the MS marketing team asked for ideas that could go side by side with the yet to be unveiled (but that i have seen) first Ad in the 300 million dlls campaign for the general image of Microsoft. another 200 million dlls have been added for a campaign for Microsoft enterprise products and the Office division even if not yet official-official.

In my side before quitting a biz i had i counter over 100 windows vista installations so far. so i know for fact that it is way better than XP. you put IE in protected mode and add OneCare to the mix and that is a Vista Installation that could survive even the most reckless user even if you disable UAC. but that is beyond the matter of this experiment. but a good side note is that Microsoft also decided to go against mcfee and norton and has cut a deal with 11 OEM`s to preinstall OneCare 2.5 trails. this alone should help things a lot. one of the worst things in new Vista experiences has been Norton and mcfee bundles.

scotsman1228 · 1 year ago

I too have Vista and I like it. It does have some quirks but I am sure that MS will sort them out over time. I did, however, upgrade from ME. And a new Dell computer.

Kyle Judkins · 1 year ago

As a marketer, I think this is a great campaign, but it still won't make me upgrade. I completely agree that there is no great reason for me to upgrade.