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Because blogs are not just random, personal ramblings...that's sort of the defining difference between journaling and blogging. Even some mommy bloggers are pushing out quality content these days. Note that mommy bloggers aren't just randomly posting - their blogs have the central theme of modern motherhood. You still need a core theme to make a successful blog work. IMHO.
I think the reason that WordPress is the best (and I mean WordPress.org - not WordPress.com) is that there is an entire ecosystem filled with plugins for your blog! Plus, you can really get down and dirty with customizing your site and making it your own. If that doesn't sound like something you would enjoy, you can find plenty of people to help you out - the WordPress community is huge. It's a powerful, extendable platform for those that want more control over their site.
Blogger's OK, I suppose - it is easy, but there's just so much more you can do with WordPress.
TV reporters don't often attribute sources or references at all. Newspaper reporters only seem to do so erratically and with a definite air of "I know better than you what you need to know." But even the personal journalists are not only not shy but eager to cross-link to people they talk about, images they see, stories they're commenting on and so on. Hardcore bloggers generally won't be caught dead without footnoting the likes of which any 18th century correspondent would be jealous of, and any interested reader can chase those links all day long. If they do and come up with a different conclusion or a new source, they can immediately respond with and/or blog the new thing themselves.
In that and largely in the more traditional senses, bloggers / journalists are far seperated from the bulk of what traditional media think of as reporting, so much so that it seems overly divisive to not recognize that both actually do REPORTING better than the traditional media-imbued writers.